You should not miss any opportunity to call attention to your web site. Techniques include:
Many potential customers will find your address through a search engine. These are systems that trawl the web looking for words or phrases your potential visitor keys in. To ensure your site is identified, you need to 'optimise' it by embedding appropriate keywords in your pages.
Optimising your pages
It is essential that the content and structure of your web site is carefully and deliberately planned with search engine optimisation as a priority. You need to be thinking about this from the early stages of the development process.
Selecting and coordinating the text of of your site is the difference between success and obscurity. The resulting pages must be uniquely tailored to your specific material and objectives. Get this part right and you will find that you can increase the flow of visitors to your pages.
Once the site is launched it would be a mistake to treat search engine optimisation as a fit and forget operation. With the right tools in place to monitor web usage on an ongoing basis you can gather a pile of data telling you exactly which keywords and key phrases are being used to locate your pages.
At regular intervals this information can be fed back to improve your ratings. The rewards in terms of search engine optimisation will be directly proportional to the effort expended in analysing and updating the balance of text on your site.